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[ NNSquad ] Re: DirecTV launching premium ($29.99 per movie!!!) video on demand


For a family of four, that works out to 7.50 per ticket - which is less than the box office price.

This isn't a play for lonely dudes watching a movie alone. It's a play for families that don't want to shell out $80 -$100 for the theater experience.



On Mar 31, 2011, at 2:58 PM, Lauren Weinstein <lauren@vortex.com> wrote:

> 
> DirecTV launching premium ($29.99 per movie!!!) video on demand
> 
> http://j.mp/eGXAKU  (Hollywood Reporter)
> 
>       "But some in the industry question whether consumers will want
>        to pay up to $29.99 for a [video on demand] movie."
> 
> You ain't just whistling Dixie with that question, guys.
> 
> --Lauren--
> NNSquad Moderator