NNSquad - Network Neutrality Squad
[ NNSquad ] Behind the scenes with Google Fiber: Working with content providers to minimize buffering
Behind the scenes with Google Fiber: Working with content providers to
minimize buffering
(Google): http://googlefiberblog.blogspot.com/2014/05/minimizing-buffering.html
"So that your video doesn't get caught up in this possible congestion,
we invite content providers to hook up their networks directly to
ours. This is called 'peering' and it gives you a more direct
connection to the content that you want. We have also worked with
services like Netflix so that they can colocate their equipment in our
Fiber facilities. What does that mean for you? Usually, when you go
to Netflix and click on the video that you want to watch, your request
needs to travel to and from the closest Netflix data center, which
might be a roundtrip of hundreds or thousands of miles. Instead,
Netflix has placed their own servers within our facilities (in the
same place where we keep our own video-on-demand content). Because the
servers are closer to where you live, your content will get to you
faster and should be a higher quality."
- - -
--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
I am a consultant to Google -- I speak only for myself, not for them.
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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