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[ NNSquad ] Why Do People Click On Smartphone Ads? Because They Have Fat Fingers 

Why Do People Click On Smartphone Ads? Because They Have Fat Fingers

http://j.mp/SAbOru  (Slate)

   "A study by Trademob finds that some 40 percent of mobile ad clicks are
    either fraudulent or accidental. Of those, more than half are the
    result of fat-finger syndrome: People clicked on the ads when they
    were trying to click on something else."

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--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRIVACY Forum: http://www.vortex.com/privacy-info
 - Data Wisdom Explorers League: http://www.dwel.org
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren 
Tel: +1 (818) 225-2800 / Skype: vortex.com
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