NNSquad - Network Neutrality Squad
[ NNSquad ] Important Warning regarding Facebook / Datalogix opt-out
Important Warning regarding Facebook / Datalogix opt-out http://j.mp/Q2RNUx (This message on Google+) Important Warning regarding Facebook / Datalogix opt-out. - In http://j.mp/Q2S5Lh, I noted an article discussing how to opt-out of Facebook's Datalogix data matching, which matches your off-net purchases with online behavior. Further investigation and reports suggest that this opt-out mechanism is limited and possibly currently flawed. Reportedly the opt-out is cookie based -- if you lose that cookie for any reason you're opted back in. The Datalogix page that Facebook links to is lengthy with the necessary links deep in text. There are reports of script failures, demands for additional identifying information, and more. Not all of these are confirmed, but what I can see directly is of immediate relevance. To add to the confusion, the Datalogix page also links to a central page used by many firms for behavioral advertising out-outs (in some cases as a supplement to their own hosted pages for this purpose). The bottom line is that this is a mess. My specific concerns are not with conventional online targeted marketing -- which I generally view as being much less onerous and much more useful than some critics assert, but rather with Datalogix's conflation of outside purchasing behavior (e.g. brick and mortar stores) with Internet (e.g. Facebook) activities, on behalf of Facebook This is a new frontier that is significantly different and for which Facebook's current approach to user controls appears to be wholly inadequate. --Lauren-- Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info - Data Wisdom Explorers League: http://www.dwel.org - Global Coalition for Transparent Internet Performance: http://www.gctip.org Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ nnsquad mailing list http://lists.nnsquad.org/mailman/listinfo/nnsquad