[ NNSquad ] "Google Product Search To Become Google Shopping, Use Pay-To-Play Model"

[Lauren Weinstein <lauren@vortex.com>]

Google Product Search To Become Google Shopping, Use Pay-To-Play Model

http://j.mp/KMg4gN  (Search Engine Land)

   "Google Product Search is getting a new name, Google Shopping, and a
    new business model where only merchants that pay will be listed. It's
    the first time Google will decommission a search product that
    previously listed companies for free. The company says the change will
    improve the searcher experience, but it will also likely raise new
    worries that Google may further cut free listings elsewhere."

  - - -

I'll agree with Danny that this is a quite dramatic change, with a
complex of aspects potentially positive and negative.  However, it is
important to note that this does not relate to the core Google Search
product, and the removal of "Search" from the product name further
emphasizes this fact.  Specifically, merchants will not be buying
organic (natural) search listing preferences via Google Shopping.

--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren 
Co-Founder: People For Internet Responsibility: http://www.pfir.org 
Founder:
 - Data Wisdom Explorers League: http://www.dwel.org
 - Network Neutrality Squad: http://www.nnsquad.org 
 - Global Coalition for Transparent Internet Performance: http://www.gctip.org
 - PRIVACY Forum: http://www.vortex.com 
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren / Twitter: http://vortex.com/t-lauren 
Tel: +1 (818) 225-2800 / Skype: vortex.com
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