NNSquad - Network Neutrality Squad
[ NNSquad ] German firm creates "online changing rooms" + Woody Allen
German firm creates "online changing rooms" + Woody Allen http://j.mp/urP0JL (Guardian) "But while many people are now confident enough to buy books and DVDs online, few shop for clothes on the internet - just 7% of all clothing sales are made online in the US, for example, compared with 61% of all books. It's not hard to work out why: what if that dress doesn't fit? No wonder 40% of all clothes bought online are sent back, according to a study by ibi, a research institute attached to the University of Regensburg in Bavaria. A new German firm aims to solve this problem by allowing shoppers to upload a highly detailed set of measurements to online retailers to decide which garments are likely to fit best." - - - The link above was sent to me by a reader concerned about the "privacy aspects" of these measurements. Frankly, I don't really see a privacy problem. There isn't much nasty that anyone could do with my perfect (ah, uh, cough) measurements. And even with precise measurements, my suspicion is that typical manufacturing tolerances and variations of the garments themselves would remain an impediment to a largescale online migration for clothing purchases. Still, the concept *does* immediately call to mind this sequence from Woody Allen's film classic "Sleeper" (1973)! - http://j.mp/rJMkLH (YouTube / ~30 seconds) --Lauren-- Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren Co-Founder: People For Internet Responsibility: http://www.pfir.org Founder: - Network Neutrality Squad: http://www.nnsquad.org - Global Coalition for Transparent Internet Performance: http://www.gctip.org - PRIVACY Forum: http://www.vortex.com Member: ACM Committee on Computers and Public Policy Blog: http://lauren.vortex.com Google+: http://vortex.com/g+lauren Twitter: https://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ nnsquad mailing list http://lists.nnsquad.org/mailman/listinfo/nnsquad