NNSquad - Network Neutrality Squad
[ NNSquad ] Saul Bass Pitch Video for Bell System Logo Redesign
Saul Bass Pitch Video for Bell System Logo Redesign (1969)
http://j.mp/v5Flo1 (YouTube / 27 minutes)
Long before AT&T's push to assimilate T-Mobile, many years before
the breakup of the Bell System, AT&T underwent the largest
corporate "re-identity" program ever deployed in the U.S.
A major part of this was the introduction of the iconic "New Bell Look,"
with the new "symbolic" AT&T "bell" logo.
This rebranding was based on the design work of the brilliant Saul Bass,
perhaps most known for his innovative film title sequences, but
actually a graphics design genius in many fields. He also went on to
design the 1982 AT&T "Death Star" logo for the divested AT&T, which was
used until SBC ("the new AT&T") replaced it in 2005 with what I've called
"the marble" - http://j.mp/vrKD1G (Lauren's Blog).
This YouTube video, just uploaded from the incredible AT&T Archives,
is Saul Bass' "pitch" to AT&T execs for the proposed new logo design,
very much in the production style of the late 60s. Enjoy.
--Lauren--
Lauren Weinstein (lauren@vortex.com): http://www.vortex.com/lauren
Co-Founder: People For Internet Responsibility: http://www.pfir.org
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- Global Coalition for Transparent Internet Performance: http://www.gctip.org
- PRIVACY Forum: http://www.vortex.com
Member: ACM Committee on Computers and Public Policy
Blog: http://lauren.vortex.com
Google+: http://vortex.com/g+lauren
Twitter: https://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com