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[ NNSquad ] One more from George Ou: "The need for a broadband transparency standard"


One more from George Ou: "The need for a broadband transparency standard"

http://bit.ly/2mbkyk  (Digital Society)

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Comments from Lauren:

The key line in George's piece for me is:

  "The problem for the broadband industry is that no one wants to
   unilaterally advertise their network's actual limitations because
   that would be handing a free marketing advantage to their
   competitor."

And therein lies the rub.  But it's actually worse than that.  The
major ISPs explicitly use all manner of confusion and obfuscation in
their marketing.  Does AT&T admit the significant limitations of
U-verse Internet service?  Sure, if you dig down far enough in the
promotional very fine print, and understand what it's saying.  When
Time Warner Cable (TWC) promotes their top speeds, is it ever made
clear how much their "Speed Boost" (which increases speeds for a
limited amount of data in a download -- however that's defined) skews
the promoted numbers?  Essentially no.

For that matter, it seems ludicrous how AT&T and TWC promote their
services in glorious terms of "fiber optic" performance, even though
their actual connections to subscribers are usually by copper and coax
respectively -- with serious performance limitations especially
imposed by the former.  Do they admit this?  Yeah, deep in those fine
print footnotes, where they note that fiber optics need only apply to
"any portion" of the circuit.  By that definition, virtually
everybody with an ordinary landline POTS phone has "digital phone
service," since fiber optics will probably be involved somewhere in
most calls.

So the question really becomes, what incentive would there be for
these ISPs to "come clean" on all this, short of a regulatory
requirement?

--Lauren--
NNSquad Moderator