NNSquad - Network Neutrality Squad
[ NNSquad ] Parallax Bing (Video)
Parallax Bing (Video)
http://lauren.vortex.com/archive/000580.html
Greetings. There's no escaping the buzz -- and the newly launched,
very expensive advertising campaign -- relating to Microsoft's new
"Bing" search engine (which they're calling a "decision engine").
The merits and limitations of the Bing product aside, the ad campaign
is already showing signs of being in the "take no prisoners" category
of promotion, in one case almost seeming to suggest that Microsoft's
search competitors were somehow responsible for the world's current
economic meltdown.
One can't deny that the new Bing commercials are some serious eye
candy. In fact, the first one I saw was very much of the "cuts are so
fast -- what the hell did I just see?" variety. Very 21st century.
That editing style can be a bit disconcerting though, since you're
never completely sure what was just plowed into your brain.
But it seems to be a very convincing format. After watching that spot
a single time, I felt an almost uncontrollable feeling that I should
immediately close all of my Google accounts, switch my browser search
defaults from Google to Bing, replace all of my Linux servers with
Microsoft server products, and buy a box of condoms.
Luckily, I managed to restrain myself from all of those urges.
Since most commercials don't tend to affect me this way, I ran the
spot's video through some special software of my own, which quickly
solved the mystery. You still have to watch closely, but it's easier
to understand why that commercial packs such a convincing punch after
watching:
"Parallax Bing": http://www.youtube.com/watch?v=NW1K266UeQU
--Lauren--
Lauren Weinstein
lauren@vortex.com
Tel: +1 (818) 225-2800
http://www.pfir.org/lauren
Co-Founder, PFIR
- People For Internet Responsibility - http://www.pfir.org
Co-Founder, NNSquad
- Network Neutrality Squad - http://www.nnsquad.org
Founder, GCTIP - Global Coalition
for Transparent Internet Performance - http://www.gctip.org
Founder, PRIVACY Forum - http://www.vortex.com
Member, ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Twitter: https://twitter.com/laurenweinstein