NNSquad - Network Neutrality Squad
[ NNSquad ] From Hell It Came: Will "Free" Destroy the Internet As We Know It?
From Hell It Came: Will "Free" Destroy the Internet As We Know It?
http://lauren.vortex.com/archive/000536.html
Greetings. A truly scary horror story doesn't need to begin with a
bang. Rather, some of the most bone chilling of sagas enter stage
left with a whimper, then head inexorably toward a climax of terror
through a series of seemingly innocent events and linkages. By the
time a victimized protagonist realizes what's actually happening, it's
usually too late for easy escape. The classic film "Rosemary's Baby"
is a perfect example of this sort of scenario in action.
But whether horror arrives quietly from an icy comet in deep space,
from a tiny bacterium on the wind, or via a swinging blade whose arc
increases from barely perceptible high in the ceiling to a whooshing
mass of steel slicing through flesh and bone, we don't always
recognize fictional dangers at first glance.
Nor do we win awards as a species for understanding the risks in
real-world situations until the optimum time for action has already
passed. Like most other animals our primary focus is on short-term
gains. This pretty much holds true in all aspects of life --
including our dealings with the Internet.
A number of recent events bring cause to wonder if some basic tenets
of the Internet today aren't leading us toward some major disruptions
that could themselves be plenty scary.
The specter of newspaper closings should be seen as a warning clarion
call. Closing and threatened shutdowns aren't just affecting small
towns anymore, but are moving into the most major of cities. One very
recently terminated big city newspaper had its footprint firmly
planted in three successive centuries.
When newspapers downsize or cease their normal operations, a great
deal of journalistic talent typically vanishes at the same time. And
this is something that we ignore at our own peril in the Internet
world.
Relatively few Internet news sources are of true journalistic quality.
Many bloggers -- myself included -- never took a single journalism
class, and are really hard-core techies who got pulled into a policy
analyst/commentator role over the years. While we're sometimes able
to break new "headline" stories, we're often set on the trail of
interesting material from mainstream journalists who have already done
the initial legwork. As newspapers fade from the scene, "news" on the
Internet could degenerate into an endless stream of corporate press
releases and self-serving "pay to play" articles.
It is true that some shuttered papers valiantly have declared that
they will continue in Web-only forms. But since the vast majority of
online newspapers are free to viewers, where is their continuing
revenue source in an age when Craigslist has decimated the value of
traditional classified ads? How will those journalists continue to be
paid for their work?
And this brings us directly to a fundamental question. Can so much
Internet content and so many Internet services stay "free" to users
forever? Speaking for myself, I never imagined in the early days of
the ARPANET that decades later so much information would ever be
available on a non-usage-sensitive basis. Free news, free search,
free music, free videos -- and that's just the legitimately "no
charge" stuff, I'm not even considering the illicit flows.
It seems to be largely a historical accident that it worked out this
way. Early services were often started without charge as an
introductory tactic, but with poor uptake for charged versions, and
competitive pressures making it ever more difficult to succeed with
paid service models, something of a snowball effect took hold.
Various attempts at "micropayment" services have floundered.
The newspapers, initially offering their contents for free as an
inducement toward physical paper subscriptions, have become trapped in
this mode as increasing numbers of people simultaneously moved toward
reading all of their news online -- and usually for free, of course!
So many of us now view news as fungible -- and newspapers as "just so
twentieth century" that any attempt to charge for general interest
online news simply pushes those readers to competing free sources.
So we've ended up in a mostly advertiser-supported Internet world,
much like commercial television and radio. But even the ad-based
Internet may be threatened.
I routinely receive unsolicited, excited proclamations of the latest
and greatest in Web site ad blocking plugins and programs, promising
to expunge every ad -- from the most obnoxious pop-up flash displays
to the most polite of text-based advertisements.
If ad blockers ever become routinely employed by most Internet
users -- even assuming the cat-and-mouse technical battles that would
then ensue, it is not inconceivable that the economic basis of the
Internet as we know it today would be at risk.
The Internet will go on -- but it might look very different indeed,
especially in terms of how much information individual Internet users
could afford to access if they have to pay directly for most services.
The disparity between the information rich and the information poor,
which the Internet has moved toward eliminating, could once again well
up into full bloom. For somebody has to pay for the data centers and
circuits, for the software engineers and technicians, and for all the
rest of the instrumentalities that make the Internet the wonder
that it is.
It's natural enough to want "something for nothing" -- especially when
we've gotten it that way all along. Starting to charge for anything
that used to be free is always difficult. But the evil twin of "free"
in some cases may be a vampire-like sucking dry of the very resources
that provide our Internet sustenance.
We should be very careful about what we wish for. And we need to stay
very alert for the seemingly unconnected events that start small, but
can end up affecting us all in ways that most of us have not planned
on, and are not prepared for ... much like that shimmering glint of
razor-sharp steel moving slowly down from the ceiling, swinging ever
more widely back and forth, back and forth, back and forth ...
--Lauren--
Lauren Weinstein
lauren@vortex.com
Tel: +1 (818) 225-2800
http://www.pfir.org/lauren
Co-Founder, PFIR
- People For Internet Responsibility - http://www.pfir.org
Co-Founder, NNSquad
- Network Neutrality Squad - http://www.nnsquad.org
Founder, GCTIP - Global Coalition
for Transparent Internet Performance - http://www.gctip.org
Founder, PRIVACY Forum - http://www.vortex.com
Member, ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Twitter: LW1