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[ NNSquad ] Re: Comcast announces tests of "protocol agnostic networkmanagement"


Richard Bennett wrote:

The takeaway is that you can't please everybody, so you may as well not even try.


Why is this the takeaway? The sentence above makes no sense to me. Comcast seems to be trying to earn back lost trust, in a number of ways. That takes time in the real world. Once you blow trust, e.g. by trying to cover up what you are doing or spin it, you need to earn it back. In the real world, you have to win over your critics, and accept that some will remain skeptical for a while.

Perhaps they could have avoided losing trust by opening up transparently about use of Sandvine and not just "slowing" traffic in a minor way. Instead they took a high-risk PR strategy (deny and deflect and claim not at all to be doing what they were measurably doing). They hired "seat-fillers" at an FCC adminstrative law hearing.

This kind of behavior does NOT lead many people to be generous in deciding to trust again.

I tend to think that inside the company there are people who did not support their choice of PR strategy and the lack of transparency. But their face to the world has not reflected this.