[ NNSquad ] Stripping or Replacing Web Site Ads?

[Lauren Weinstein <lauren@vortex.com>]

One aspect not discussed here yet in depth is that the same basic
technology used to *insert* material into third-party Web site data
streams (by ISPs) could presumably be used to *replace* material as
well.

That is, if an ISP felt that it was perfectly OK to add their own
messages, ads, promotions, etc. to the data from a third-party site
for user display, would they also consider removing or replacing
existing ads with their own?  Could an AT&T ad on the original Web
page be replaced by the ISP with a Verizon ad paid for through the
ISP, without recourse or penalty?  In the absence of rules or laws to
cover such situations, and with the rush to push the envelope in
this space, I don't believe that this is by any means an impossible
scenario.  

The ramifications would be breathtaking of course.

--Lauren--
NNSquad Moderator